Jonathan
Edwards CBE is a popular athlete
of international renown. He is the
reigning Olympic, World and European
Triple Jump Champion, and World
Record Holder. In 1995, he was voted
BBC Sports Personality of the Year
and Sports Writer's Personality
of the Year.
Since
finding success on the international
athletics field he has also worked
extensively with the media appearing
on TV programmes as diverse as Question
of Sport and Question Time.
Regularly
interviewed in papers, TV and radio
his biography, 'A Time To Jump'
was published in 2000, written by
award winning sports journalist
Malcolm Folley. Jonathan is also
a patron of the AIDS Charity HOPEHIV.
In
his corporate communication, Jonathan
helpfully reflects on lessons he has learnt
from the unexpected success and failure
from the games at Gothenburg and Seville
respectively, as well as the momentous
achievements of Sydney. Specifically,
he looks at the "How?" the "Why?"
and the "Where?" of success
in his life and sport and demonstrates
how lessons he has learnt in these areas
can be applied to the business world.
