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JULY 2001
What Do I Want To Be Known As?

As a leader, what do you aspire to be known as? What would you like people to say about you if they were asked to offer some feedback on your behaviour and performance? In Leadership Matters this month, we will be investigating some of the key behaviours that leaders should exhibit that are based on personal choices and assumptions

Signify offers a complimentary addition to the now standard review process of 360° Feedback where an individual is assessed by people from above, beside and below themselves in the corporate hierarchy. "360° FeedOut" is an intentional, proactive process that begins as soon as you choose it to and harnesses the power of aspiration into shaping behaviour through conscious choice. At Signify, we want to be shaped by, and live out, our values; leadership matters, character matters, people matter and you matter. We must intentionally choose to behave in a way that reflects these values and continue to aspire to fulfilling them completely.

'What do you want people to say about you?' Possible aspirations and their behaviours and choices are outlined below.

"I want people to say that...

...they feel valued." Everyone wants to feel worthwhile. Think of how and when you feel valued and put the things that come to mind into practice with those you work with.

...I am encouraging." Assume that everyone needs and responds to encouragement and behave accordingly. Be sensitive to people's differences and reward them appropriately.

...I have depth of character." People buy into their leaders before they buy into their leader's ideas. Seek to live a life worthy of the respect of others and your 'weight' as a leader will increase.

...I invest in and empower others." Assume that many people have difficulty achieving success. Help others to experience quick, easy wins. This builds their confidence so that they can become the man or woman they aspire to be.

...I free others to work to their potential." Most people are naturally motivated. Work hard to create an environment in which people are free from discouraging influences.

...I really listen to them." Assume that people like to talk about themselves. Ask questions that help you to really know them and what makes them tick. You can then empathise, understand and release them to realise their potential.

...I have integrity." Only promise what you know you can deliver. Make sure that what you say matches up with what you do.

That is how "360° FeedOut" works. Try it for yourself. Identify what you aspire to as a leader, that is, what you want those around you to say about you. Then distinguish some key behaviours that you will need to shape and develop and then single out some fundamental choices, based on these aspirations and behaviours, that you will have to make. For example, if you aspire to be known as reliable, a key behaviour must be to be punctual. For certain individuals a vital choice will be to establish a disciplined morning routine, for others, that will not be an issue. Only you can say what your behaviours and choices will have to be.

Reflective Questions
What do I aspire to be known as?
What behaviours must I develop?
What choices do I need to make to realise these things?

Signify offers various services implementing and resourcing 360° FeedOut in organisations. Contact us on +44 (0) 20 8241 2017 for more details.

Phil Wall
CEO

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